creative Concept and art direction - 2020

DB BHAN - OBB

A multi-subject campaign, whose Headline is "Are you looking for your natural habitat?", Which will be articulated both on traditional media and on social channels and which, through the chosen theme, underlines the vocation of the train to be the fast means of transport that more respects and protects the environment, meeting the eco-sustainability criteria that have become of great importance. The campaign concept is centered on Nature, so close to the train that it identifies with it to the point of completely "permeating" the journey and transforming the passenger wagon into the ideal ecosystem for the traveler. The reference is to the concept of natural habitat, where each of us feels immediately at ease and which, on the journey with DB Bahn Italia, it is possible to find as soon as you set foot on the wagon.